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holiday shopping
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FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge
In a reminder that digital sales can face real world obstacles, FedEx is attempting to strong-arm some ecommerce…
American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season
Authenticity is an integral part of American Eagle Outfitters’ (AEO’s) marketing strategy. The clothing retailer’s intimate apparel brand…
Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls
What are some pitfalls that marketers will want to avoid during the holiday season? Although representing less than…
CX Will Drive Loyalty in Holiday Season
A set of holiday shopping predictions released today by Adobe suggests that a large proportion of customers may…
Holiday Shoppers Don’t Care Who Wins Election
What if Donald Trump wins every state and declares martial law? What if Hillary Clinton wins Florida by…
Teleflora Delivers Personal Shopping Experiences Through Email
Floral services company Teleflora is in the business of sending personal messages. “A lot of people shop with us because…
Fed Ex Improved On-Time Deliveries This Holiday
Despite delays caused by a record-breaking CyberMonday, FedEx closed out the holiday season with a half-percentage-point improvement over…
Holiday Brains Trust 2: 2015’s strategic developments
With the New Year fast approaching, we convened a virtual panel of experts who live and breathe marketing…
Next Week: Holiday Brains Trust
We fully understand that some of our readers, at least, will be busy next week shopping for presents,…
10 Facts That Holiday Marketers Need to Know to Succeed
Holiday shopping season is in full effect. For many retailers the sales garnered during the holidays make up…
