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Use E-Mail to Drive Repeat Sales
Small-business owners have understood for years that success is rooted in building long-standing customer relationships. They nurture their…
AIM to Kick Off E-Commerce Campaign
The Association for Interactive Media is giving merchants and marketers three extra weeks this year to promote e-commerce…
Open Secrets of the Internet
Are you as stunned as I am by the ceaseless Internet hype? Those of us who are, in…
Deliver on Promises to Customers
With online sales growing exponentially, the number of would-be e-tailers looking to capitalize on this brave new marketscape…
SuperStakes Says Bigger Is Better
Though the online promotions field has been somewhat tumultuous of late, 360i.com thinks its new SuperStakes division has…
BestBuy.com Breaks Debut TV Effort
Best Buy Co. this week launched its first TV commercial for BestBuy.com in the midst of an expansion…
BMG Launches Digital Music Store on Lycos
BMG Entertainment, New York, began selling downloadable music yesterday. The debut of the commercial downloading program features more…
MySimon Tries Character-Building Campaign
MySimon.com, a comparison-shopping network, plans to blanket the television networks with commercials featuring its “Simon” character during the…
Bag Media Takes Advertiser to Lunch
Britain's Bag Media PLC is converting the humble sandwich bag into an advertising medium that's expected to drive…
MyOnlyCatalog.com Makes Its Debut
MyOnlyCatalog.com, a service provider hosting online catalogs, marked its debut by mailing 2 million announcements to prospects this…