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Bombay Co. Works to Spark Business, Traffic to Its Site
Michelle Ballauf has two issues to confront immediately as the new Internet director at The Bombay Co. Inc.:…
Fulfillment Key to Success on the Web
Today’s electronic commerce marketplace has added many buzzwords to business jargon – business-to-business, “clicks and mortar,” electronic shopping…
I Am Woman, Hear Me Roar
For Confucius, “Women hold up half the sky.” For futurist Watts Wacker, women are the only factor in…
*Loyalty Sites Take Their Lumps
No one said rewarding online consumers is easy. Two promotions sites recently discovered this the hard way. Shopping…
On Web or Phone, Focus on Customer
More and more people are using the Web to conduct everyday transactions such as paying bills, banking, even…
Everyone Wants Something for Free
Consider the recent seven-state ticket-buying frenzy set off by The Big Game lottery boasting a $350 million jackpot.…
Study Finds E-Commerce on the Decline
In one of the first studies to find e-commerce on the decline, Greenfield Online cited that the amount…
Personalization Solution: Addressing E-Marketing Challenges
With market volatility causing Internet stocks to fall back to earth, traditional measurement tools such as price-to-earnings are…
Harry & David Profits From Reminder Service
Fruit and gourmet foods cataloger Harry & David has proved that one of the easiest ways to keep…
Strong Fulfillment Generates Sales
Online retailers have learned the painful lesson that it is not enough to have a flashy Web site…