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UPDATE: 24/7 Is First Client of New Cybuy Service
Cybuy, New York, has landed 24/7 Media as the first major client of its transaction-enabled e-mail, a recently…
Cooking.com Stirs Up Marketing Push
Cooking.com is blending a mix of direct marketing, online newsletters and an agreement with a prominent chef for…
Cyber Dialogue Uncovers the 90/20 Rule
Nearly 90 percent of all online dollars are spent by 20 percent of the top tier of shoppers…
Survey: Online Retailers Improve Marketing Efficiency, Profitability
Findings from an Internet survey revealed last week by Shop.org and The Boston Consulting Group show online retailers…
DotJunction to Bring Web Sites to a Mall Near You
As early as this holiday season, DotJunction plans to open the first of many retail stores in a…
*Relaunched FAO.com Joins Big Kids in Online Toy Retail Play
Upscale toy retailer FAO Schwarz Co. last week put more fun in its online play by unveiling the…
‘Tis the Season for Prospecting at Hershey’s Direct
It’s prospecting season at Hershey’s Direct, as the kisses and candy merchant prepares to drop its first fall…
Universal Hopes to Steal Moviegoers With 'Grinch' E-Mail Campaign
Although the holiday movie season is more than three months away Universal Pictures is not wasting any time…
Bombay Co. Works to Spark Business, Traffic to Its Site
Michelle Ballauf has two issues to confront immediately as the new Internet director at The Bombay Co. Inc.:…
Fulfillment Key to Success on the Web
Today’s electronic commerce marketplace has added many buzzwords to business jargon – business-to-business, “clicks and mortar,” electronic shopping…