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How You Can Use AI in Your Holiday Marketing Campaigns
Artificial intelligence (AI) is increasingly prominent in society, and many forward-thinking marketers will integrate it into their holiday…
Which Marketing Channel Is Most Effective for the Holidays?
Retailers and shoppers alike are gearing up for the holiday season. Brands use a variety of marketing channels…
‘Tis The Season: More Top Holiday Marketing Tips For 2018
This is the second part of a two-part series. Check out more insights here. Holiday season is here,…
‘Tis The Season: Top Holiday Marketing Tips For 2018
This is the first part of a two-part series. Holiday season is here, which means brands are rolling…
Is Your Data Ready For The Holidays?
This holiday season, e-commerce shopping is projected to increase by a whopping 15.3 percent over last year. That’s…
Facebook Tests AR Ads, Expands Shopping To Instagram Stories
It was Christmas in July at the Facebook office in New York City on Tuesday – and the…
Holiday 2017 Trends: Mobile, In-Store Deals Deliver Brand Loyalty
After the big Black Friday rush, marketers are set on finishing the holiday shopping season strong — and…
Digital, Paid Search Drive Black Friday Sales This Holiday Season
As they say, “there’s no place like home for the holidays.” And according to preliminary data, it seems…
How to Avoid the Shopping Cart Blues: Analytics Corner
Most people will only want the sad kind of blues that comes with music. For retailers, that sad…
The Wednesday Stack: Workdays and Holidays
It was a long day. And it wasn’t even Advertising Week yet. It began with Workfront, over coffee,…