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holiday shopping
1309 posts
The Wednesday Stack: Workdays and Holidays
It was a long day. And it wasn’t even Advertising Week yet. It began with Workfront, over coffee,…
In-Store, Mobile, or Online? Where Consumers Are Shopping for Father’s Day
Father’s Day is this Sunday, and it looks like consumers are upping the ante this year in terms…
FedEx Strong-Arms Retailers, Strains to Manage Holiday Surge
In a reminder that digital sales can face real world obstacles, FedEx is attempting to strong-arm some ecommerce…
American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season
Authenticity is an integral part of American Eagle Outfitters’ (AEO’s) marketing strategy. The clothing retailer’s intimate apparel brand…
Five Minutes With: Richard Lawson on Avoiding Holiday Marketing Pitfalls
What are some pitfalls that marketers will want to avoid during the holiday season? Although representing less than…
CX Will Drive Loyalty in Holiday Season
A set of holiday shopping predictions released today by Adobe suggests that a large proportion of customers may…
Holiday Shoppers Don’t Care Who Wins Election
What if Donald Trump wins every state and declares martial law? What if Hillary Clinton wins Florida by…
Teleflora Delivers Personal Shopping Experiences Through Email
Floral services company Teleflora is in the business of sending personal messages. “A lot of people shop with us because…
Fed Ex Improved On-Time Deliveries This Holiday
Despite delays caused by a record-breaking CyberMonday, FedEx closed out the holiday season with a half-percentage-point improvement over…
Holiday Brains Trust 2: 2015’s strategic developments
With the New Year fast approaching, we convened a virtual panel of experts who live and breathe marketing…
