Liz Wilcox, a single mom and innovative businesswoman, has revolutionized email marketing. The 36-year-old runs a subscription-based venture that attracts a monthly income of $40,000. As a mom struggling to manage her two children alone, Liz had to shut her brick-and-mortar clothing boutique and redefine her business path.
Incorporating creativity and marketing knowledge, Liz has turned email marketing on its head. She has amassed a clientele of 4,500, each one paying a $9 monthly fee. Her clients range from local businesses seeking expansion to multinational corporations optimizing digital marketing strategies.
Despite being a single mother with daily responsibilities and tasks, Liz has managed to generate a constant revenue stream. Her hard-earned success is a testament to resilience, adaptability, and self-belief. Her clients appreciate the flexibility of her marketing methods and find that her fee becomes a significant return on investment due to its impact on client engagement.
Wilcox’s story, a woman with an educational background, started when she embraced motherhood and entrepreneurship in 2016.
Single mom’s innovative email marketing approach
This transition from an educator to a successful entrepreneur was an insightful journey, proving her potential to balance both life roles.
Living in an RV, Liz launched an RV travel blog. This endeavor provided her with a new income stream, showing her the potential in email marketing. The blog’s success led her to sell it for $30,000 in less than four years. Liz wisely invested this amount into her email marketing venture.
Equipped with her background in education, Liz has simplified email marketing content for beginners. Recognizing her venture’s profitability, she applied sophisticated strategies to optimize her business model, proving her ability to adapt and succeed.
Liz publishes weekly educational content, provides one-on-one consultation services, and shares useful tips on social media. Despite her broad knowledge, she remains humble, affordable, and always keeps up-to-date with recent trends in her field.
Her success did not come overnight, with significant progression happening six to nine months into her venture, especially the surge in sales during the Black Friday 2021 weekend. Now, Liz and her daughter comfortably reside in Destin, Florida, as she continues exploring new business opportunities.
