Craig Rosenberg, co-founder and chief analyst at research and advisory firm Topo, is a powerful advocate for RevOps, the strategy of uniting marketing, sales, and customer success on the same mission. It’s much more than the marketing/sales alignment people have been talking about for years, and in this podcast, recorded at the OpsStars conference hosted by LeanData, he explains that RevOps is foundational for effective B2B CX.
