Franco Anzini, VP of RevOps at cybersecurity firm Malwarebytes, is definitive on the subject: RevOps is coming, and you should be prepared. In conversation with Kim Davis at OpsStars, the event for ops professionals created by LeanData, he describes Malwarebyte’s RevOps project, and talks about whether it needs to be owned by sales, marketing, or a third party. Although it’s early days, he no longer hears “sales and marketing are not aligned.”
