Everyone’s talking about the customer experience, but how does Selligent Marketing Cloud CEO John Hernandez define it? In this conversation with DMN’s Kim Davis, he breaks the concept down, giving real-life examples of great — and disappointing — CX. “Product, service and price is important, as we know, but getting the consistent customer experience is critical.” That means three key organizations within a brand coming together: marketing, sales, and service.
Spotlight on Selligent Marketing Cloud: The Customer Experience
