With SiriusDecisions Technology Exchange 2018 fast approaching, Matt Senatore, service director for ABM at Sirius Decisions, met with DMN editor-in-chief Kim Davis, to explain how an approved demand management process can help marketing and sales be more aligned.
Learn how the SiriusDecisions Demand Unit WaterfallTM provides a template for paced collaboration between marketing and sales teams, and the way it can guide business units to smart technology choices.
