Stagwell, the marketing network known for its transformative impact, today announced the merger of its award-winning public relations and communications firms, HUNTER and KWT Global. Operating under the HUNTER banner, the nearly 400-person full-service global consultancy is set to expand its presence, notably across its Los Angeles offices. This strategic alliance aims to bolster HUNTER’s consumer verticals in financial services, travel, and hospitality, while also enhancing its corporate, crisis, and B2B capabilities.
The combined agency will leverage its respective expertise to offer integrated marketing communications solutions that drive cultural relevance and positive corporate reputations. Their services will span PR, social media, influencer and talent engagement, content creation, and experiential services. The combination of HUNTER and KWT Global is a significant step forward in our mission to deliver comprehensive, integrated solutions for modern brands,” said Mark Penn, Chairman and CEO of Stagwell.
By uniting two award-winning agencies, we’re crafting a modern communications solution positioned to help brands navigate today’s complex media landscape.
HUNTER boasts recognitions as a “Best Place to Work,” “Mid-Sized Agency of the Year,” and “Consumer Agency of the Year,” while KWT Global has been acknowledged as a “PR Daily Top Agency” and “Agency of the Future.” This merger is set to further enhance their industry-leading growth and innovation.
Hunter combines expertise for expanded solutions
Grace Leong, the CEO of HUNTER, emphasized the significance of this merger: “This is the logical next step for us to serve our clients’ needs better with integrated, culturally relevant, digital-first solutions.
Our team will continue to employ cutting edge communications technology to amplify the narratives of the world’s best companies and brands.
Gabrielle Zucker, CEO of KWT Global, added, “Our clients will benefit immensely from HUNTER’s consumer expertise and our future-forward communications solutions. Integrating talent across both agencies allows us to offer more specialized thinking and comprehensive solutions.”
HUNTER currently serves a diverse roster of clients, including Amazon, Reckitt, Benjamin Moore, Vera Bradley, and Danone North America. KWT Global’s client portfolio features Tanger, Fairmont, PODS, Technogym, Lovesac, L’Oreal, and Experian.
The unified leadership team, comprising Grace Leong as CEO, Gigi García Russo as Chief Transformation Officer, Gabrielle Zucker as Global Chief Client Officer, and Samantha Turtle as Chief Operating Officer, represents a collective executive leadership team that is predominantly female. About STAGWELL Inc.:
Stagwell is a challenger holding company built to transform marketing. Connecting culture-moving creativity with leading-edge technology, Stagwell delivers scaled creative performance for the world’s most ambitious brands.
