StrongPoint ASA, a retail technology provider, has announced an international multifaceted partnership with VusionGroup SA, a global leader in digitalization solutions for physical commerce. VusionGroup, with revenues of €805 million in 2023, serves over 350 retailers in more than 60 countries through 25 offices worldwide. Through this partnership, VusionGroup will integrate StrongPoint’s end-to-end e-commerce platform into its advanced Retail IoT Cloud platform, making it available to retailers internationally.
StrongPoint will also serve as a Value-Added Reseller of VusionGroup’s retail technology solutions starting from June 28, 2025. In 2024, VusionGroup introduced EdgeSense™, transforming traditional electronic shelf labels into a cutting-edge digital shelf system. EdgeSense™ integrates smart rails and battery-less digital displays with wireless communications, precise geolocation, and device-to-device interactions through the Cloud and the VusionOX protocol built on Bluetooth standards.
EdgeSense™ enables real-time 3D product tracking, personalized navigation, guided replenishment, and contextual shopper engagement through geofencing. It also generates real-time aisle data, turning stores into self-learning hubs that provide insights into products, customer behavior, and inventory to support smarter decision-making.
StrongPoint expands retail digitalization solutions
In April 2024, Walmart adopted EdgeSense™ and VusionCloud solutions at scale across its U.S. stores. “This partnership is an incredible opportunity for StrongPoint to bring its e-commerce solutions to an international stage, reaching regions far beyond our core markets. For StrongPoint, as a VusionGroup partner, it will allow us to offer our current and future customers across our nine markets an even broader range of in-store digital retail technologies.
This is truly a milestone moment in the history of StrongPoint,” said Jacob Tveraabak, CEO of StrongPoint. “Enabling physical retailers to increase their e-commerce performance through store digitalization is one of the key pillars of our strategy, and this partnership represents a wonderful opportunity to accelerate that. By integrating StrongPoint’s e-commerce technology into our platform, we are not only enhancing our offering but also enabling our customers to unlock new levels of efficiency, profitability and growth potential in a rapidly evolving retail landscape,” said Sébastien Fourcy, SEVP EMEA of VusionGroup.
As a consequence of this new partnership, StrongPoint has terminated its current reseller agreement with Pricer AB, as it contains exclusivity clauses that would prohibit StrongPoint from becoming a reseller of other ESL providers. The current reseller agreement with Pricer AB runs until June 27, 2025.
