New Orleans’ business environment is booming thanks to the Super Bowl and the NFL’s Super Bowl LIX Source Program.
This initiative promotes local businesses and strengthens the city’s economy. Local entrepreneurs are benefiting, and the city is becoming a vibrant hub of commercial activity. One such entrepreneur is Carrita Tanner-Cloud.
Super Bowl drives New Orleans’ economic boost
Once in healthcare, she’s now the head of a successful marketing firm, Creativity Justified. Her journey started with cold calls and emails from a makeshift workspace in her home. Now, she leads a team of 17, providing innovative marketing solutions that boost brand visibility and sales.
Tanner-Cloud is one of about 200 local entrepreneurs exploring various sectors such as catering, production, technology, and marketing.
These determined individuals aim to shape their industries and foster a robust business ecosystem locally. Joshua Culp from Covington is another participant in the NFL program. The program grants businesses access to NFL contracts and other opportunities, creating a vibrant and inclusive business scene.
The NFL program is about diversity, including business owners from the LGBTQ+ community, women, veterans, and individuals with disabilities. It aims to illuminate the distinctive talents within the community and promote unity, equality, and inclusivity.
Chincie Mouton, the community engagement director at the Greater New Orleans Sports Foundation, explains that the program allows its participants exceptional visibility. They gain access to areas and audiences that were previously unreachable, giving them a greater advantage in the competitive market surrounding the Super Bowl.
Mouton believes this could lead to securing lucrative contracts that could significantly elevate their sectors and businesses.
