Super theme yields super results
Approach: With a budget of $48,000, Web security provider SurfControl and agency M7 created an integrated campaign in September targeting 10,000 IT managers and encouraging them to sign up for a 30-day trial offer. Direct mail pieces, e-mail blasts and URL addresses on the communications were personalized, suggesting recipients could become superheroes at work by increasing their company’s online security with SurfControl.
Results: Of those contacted, 20% visited their personal Web site and 15% of these signed up for the 30-day trial offer.
