Hitmetrix - User behavior analytics & recording

Survey: Americans watching more videos


Americans watched 12.7 billion videos in November 2008, up 34% over a year ago, according to a ComScore survey released this week.

In November, Google Sites ranked as the top US video property with nearly 5.1 billion videos viewed with YouTube.com accounting for more than 98% of all videos viewed for that particular property, according to the report.

Fox Interactive Media ranked second with 439 million videos, followed by Viacom Digital with 325 million and Yahoo sites with 304 million.

Hulu, an ad-supported long-form video viewing site, retained its sixth-place position with 227 million videos viewed.

In all, 77% of the total US Internet audience viewed online videos in November, according to the survey, with the average viewer watching 273 minutes of video.

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