Browsing Tag
marketing
43 posts
The Changing Landscape of Marketing: Key Executives Resign from Nykaa
India’s leading cosmetics-to-fashion retailer, Nykaa, has recently witnessed a series of high-profile departures, including the resignation of six…
The Importance of Performance Marketing in the Advertising Industry
Traditional marketing methods are being replaced by innovative strategies that focus on delivering measurable results. One such strategy…
Back-to-School Marketing: A Comprehensive Guide for Brands
The back-to-school season is a critical time for retailers, as parents and students gear up for the new…
The Sensational Success of “Barbie”: Unraveling the Unconventional Marketing Magic
In a remarkable twist of events, the joint marketing efforts by Warner Bros. and Mattel for the movie…
Wayfair’s Game-Changing Move: Chief People Officer Takes Charge of Marketing
In a strategic move aimed at accelerating growth and driving innovation, Wayfair, the leading online retailer of home…
Mediabrands Unveils Retail Media Tool: Empowering Brands to Optimize Spend Across Networks with Precision
In today’s ever-evolving advertising landscape, brands face significant challenges in managing their investments across various retailer networks. The…
The Evolution of Anyword: Marketing Software Integrations with ChatGPT, Notion AI, and Canva AI
Marketing is a dynamic field that requires constant innovation to stay ahead of the game. The advent of…
Runway Influence: The King of Influencer Marketing
Influencer marketing has changed the game in an era where social media is paramount. The way that brands…
The Rise of Inclusive Marketing: Avoiding Past Mistakes
Marketing has always been about reaching the right audience with the right message. However, for decades, the industry…
The Rise of Text Message Marketing
It’s not surprising that businesses are continually looking for new ways to connect with customers and market their…