It’s no secret why marketers are drawn to the data-driven marketing approach: Programmatic is purported to offer a smarter, more efficient method to buy media, across search, display, and social networks. Because it relies on automation, it takes a lot of the headache out of the ad buy.
In this eBook, we break through the “techno babble and jargon” with insightful articles that provide jargon-free explanations of what programmatic is, why it works, and how you can make best use of its attributes.
