Kathryn Friedrich is Chief Business Officer at Oath, a Verizon company. RYOT Studio is the in-house creative studio for Oath, operating in 14 countries telling stories for major brands. A 2018 Marketing Hall of Femme honoree, she discusses the social and environmental responsibility of brands, and consumers’ enthusiasm to see brands spending money to support good causes. This podcast was recorded by our former senior editor, Hillary Adler.
