The Intersection of Marketing and Gaming

Gamers, geeks, and superfans have one central thing in common, they are some of the most powerful and influential voices in the digital world. However, few marketers outside of the gaming, geek, and superfandom spheres seem to understand the power of these demographics. We’ve collected seven recent DMN articles that explore the nuances of nerd culture, the brands that target them, and what marketers should do in order to connect with this powerful consumer segment.