While AI is top-of-mind for marketers, there is still lots of speculation – and sometimes misunderstanding – about how to apply it in a way that’s truly meaningful.
As marketers begin to adopt AI-driven strategies, it’s important to consider both the risks and the rewards to ensure they’re making the right decisions.
Take a close look at how AI plays a role in marketing strategy today, from developments in digital marketing, to advances in programmatic and natural language processing, and the impact of AI on ABM.
