Digital ad spend must now evaluated and optimized not just for online conversions, but offline impact. And in today’s smartphone world, that means phone calls.
How well search, Facebook and display advertising influence and generate phone call conversions can make or break ROI in 2017. Marketers must now take the same data-driven approach to calls as they do online conversions – from ad and landing page creative, to targeting and audience building, to attribution and optimization.
Join digital advertising and call conversion experts from DialogTech to learn proven strategies that will improve digital advertising ROI and help you acquire more customers. Attend this webinar and learn:
- How to optimize search, Facebook and display ad campaigns to drive calls
- What data to capture from calls and conversations to prove ROI
- The CPL and ROI impact of call conversions on AdWords, Facebook and display ads
- How marketers are helping to personalize the call channel to drive sales
- Success stories and examples from leading brands
