Customers have been responding to your offline advertising for decades – from radio and tv to print and direct mail, these programs have been staples of your marketing spend. But in today’s mobile world, is your marketing strategy keeping up? 65% of adults use internet-connected devices while watching TV. One element hasn’t changed – the need for direct human conversation, the phone call. How can you bridge the offline to digital gap, and engage those same customers where they spend most of their time – on mobile devices?
Join marketing experts from Invoca and manufacturing giant Brady Corp to learn:
- How to successfully transfer your offline marketing strategy to the mobile world
- How to optimize your programs for call conversions measure accurate ROI
- How industry leader Brady Corp leveraged call intelligence to boost their marketing ROI by 40%
