Real-time marketing is powered by real-time insight. To give itself a leg-up in the customer engagement game, marketing automation giant Marketo announced a partnership with data aggregator Acxiom at Marketo’s Marketing Nation Summit in San Francisco earlier this week.
In addition to the strategic partnership with Acxiom—with the aim of using Acxiom data to provide customers with more personalized communications—Marketo also announced the release of a new customer engagement platform designed to provide, in the perhaps somewhat bombastic words of Marketo president and CEO Phil Fernandez, “the holy grail of marketing.” According to Marketo, the new platform will include real-time personalization capabilities, an integrated “marketing calendar” function to help with planning, and enhanced SEO tools.
(I wonder what Rockefeller will have to say about all of this.)
Here’s what’s been buzzing on Twitter about the Marketing/Acxiom alliance:
Marketo aims to be the ‘Google Analytics’ for marketing analytics and revenue tracking #MktgNation14 #MKTGat188
— Sam Khandelwal (@subtletea) April 7, 2014
@Acxiom & @marketo partnership is interesting – amt of #data Acxiom has could be powerful in creating personal/RT experience #MKTGNATION14
— Janet Jozefak (@JanetJoz) April 8, 2014
.@marketo announces new #marketing platform via @jellett http://t.co/18mHK8fnS5 pic.twitter.com/9RECMOJALd
— Daniel Peter (@danieljpeter) April 9, 2014
Some brands are even getting in on the action already:
Breaking News: Curves makes waves with @Marketo + @Acxiom “Bridging the Gap Between Anonymous Impressions and Personalized Experiences” 😉
— Bob Apollo (@bobapollo) April 9, 2014
Of course, not everyone was jazzed about the partnership:
Just what the NSA ordered: http://t.co/J8YPE10WmI & http://t.co/7ZibIWqrJr Now we can give them a face to go w/our phone & email records.
— Capt Morgan (@CaptMorganandMe) April 9, 2014
