The obsession with Google traffic has led many businesses to overlook valuable alternative traffic sources that could significantly boost their online presence. Digital marketing expert, Matt Diggity, learned from his experience building multiple seven-figure businesses with minimal SEO traffic. He discovered that diversifying traffic sources isn’t just smart—it’s necessary for sustainable growth.
Most businesses focus exclusively on search engine optimization, effectively ignoring up to 60% of potential traffic sources. This narrow focus creates unnecessary vulnerability and missed opportunities. We are going to review Matt Diggity’s latest video and share his five most effective non-Google traffic sources that have helped to grow his businesses.
YouTube
YouTube stands as the second-largest search engine globally, yet many businesses still hesitate to leverage its potential. The platform’s algorithm actively promotes new channels, making it easier than ever to build an audience. What’s most interesting is YouTube’s superior conversion rates compared to traditional blog content.
From Matts, personal experience, a case study on his blog typically generates 5,000 views with a 1-2% conversion rate. The same content transformed into a YouTube video attracts 30,000 views with a 2-3% conversion rate—that’s ten times more leads for the same effort. The key to success lies in two primary factors:
- Click-through rate (CTR) optimization through compelling titles and thumbnails
- Viewer retention through strategic content hooks and valuable information
Paid Advertising
Many creators dismiss paid advertising as expensive or ineffective. However, when approached strategically, it becomes an “infinite money machine.” The secret lies in understanding and optimizing your customer value metrics.
Consider this example: If each customer sign-up generates an average of $10 in lifetime value, any advertising that acquires customers for less than $10 creates pure profit. This approach works across multiple platforms:
- Meta (Facebook) Ads
- Google Ads
- YouTube Advertising
Social Media Marketing
Social media marketing transcends simple post scheduling—it’s about establishing expertise and building trust. A single well-crafted post can reach tens of thousands of potential customers. Matt believes the key is consistency and value-first content.
Here’s Matts proven strategy for social media success:
- Share valuable insights three times per week
- Focus on 200-500 word posts showcasing expertise
- Avoid direct pitching—prioritize helping others
- Use compelling hooks to grab attention
Affiliate Marketing
Instead of being an affiliate, become the business that affiliates promote. This approach creates a win-win situation where you only pay for actual sales. The beauty of this model lies in its scalability—multiple affiliates can promote your products simultaneously, creating a diverse traffic stream.
Implementation varies based on your business model:
- Course platforms: Use built-in affiliate systems
- Agencies: Leverage specialized platforms
- Physical products: Join established affiliate networks
Email Marketing
Email marketing represents owned traffic—a resource you control entirely. Unlike social media followers or website visitors, email subscribers become a permanent asset. This creates opportunities for both automated and on-demand traffic generation.
Success in email marketing stems from offering valuable lead magnets and maintaining consistent communication. The results can be remarkable—my recent agency launch achieved five figures in its first month primarily through email marketing.
Frequently Asked Questions
Q: Which traffic source should I focus on first?
Begin with the platform where your target audience spends the most time. If your audience consists of professionals, start with LinkedIn. For visual content, YouTube might be more appropriate. The key is matching your strategy to your audience’s preferences.
Q: How long does it take to see results from these traffic sources?
Paid advertising can generate immediate results, while platforms like YouTube and social media typically require 3-6 months of consistent effort to build momentum. Email marketing effectiveness depends on your list-building strategy but can show results within weeks.
Q: Is it necessary to use all these traffic sources simultaneously?
No, it’s better to master one or two channels before expanding. Start with the methods that align best with your resources and expertise. As you establish successful processes, gradually incorporate additional traffic sources.
Q: What’s the most cost-effective traffic source for new businesses?
Social media marketing and email marketing typically offer the best return on investment for new businesses. These platforms require minimal financial investment while allowing you to build authentic connections with your audience. Once you’ve established a foundation, consider expanding into paid advertising or affiliate marketing.
