Strategies for Post-Purchase Communications
Tuesday, September 30th
1:00PM ET/10:00AM PT
Register today!
Your relationship with your customers is what sets you apart from the competition—and this relationship continues to be important even after a purchase has been made. As the variety of products and services, and the amount of related marketing content, increases, delivering compelling experiences is critical to building customer loyalty and driving additional revenue.
In this webinar, Jodi Wearn will discuss post-purchase communications strategies designed to turn first time buyers into repeat customers and repeat customer into loyal fans.
Featured Speaker:
Jodi Wearn, Segment Marketing Director, at Silverpop;
VP,
As Segment Marketing Director at Silverpop, Jodi leads marketing strategy and operations for Silverpop’s SMB sales team. Jodi has more than 15 years of experience in the software and services industries with expertise in product management, product marketing and marketing communications. Prior to joining Silverpop, Jodi has served in marketing and product management roles at Ariba, Hewlett-Packard and Ceridian.
As Segment Marketing Director at Silverpop, Jodi leads marketing strategy and operations for Silverpop’s SMB sales team. Jodi has more than 15 years of experience in the software and services industries with expertise in product management, product marketing and marketing communications. Prior to joining Silverpop, Jodi has served in marketing and product management roles at Ariba, Hewlett-Packard and Ceridian.
