Every marketer has an industry trend that they feel a particular affinity toward, be it content marketing, mobile, search, or otherwise. During the Direct Marketing News 2015 40 Under 40 Awards ceremony, we asked some of our nominees to give a shout out to their favorite marketing trend. Check out the video below for answers from:
Joel Moore, director of strategic leadership at Force 3
Jessica Hawthorne-Castro, CEO and chairman at Hawthorne Direct
Amanda Todorovich, director of content marketing at Cleveland Clinic
Amrit Kirpalani, founder and CEO at NectarOM
Donald Patrick Lim, chief digital officer at ABS-CBN Corporation