Introduction
With the hiring of David Salmon as its latest executive, video-on-demand platform Tubi aims to broaden its global footprint. Salmon, formerly affiliated with the sports, media, and entertainment group Endeavor, will focus on expanding Tubi’s international presence. Tubi Media Group currently provides 250 free ad-supported streaming television (FAST) channels and a substantial on-demand library of over 200,000 movies and TV episodes. The platform, which has more than 70 million active users, is accessible in various countries, such as the U.S., Canada, Mexico, and Australia. In his new role, Salmon will be responsible for driving strategic partnerships and identifying new markets for Tubi to enter, further solidifying the platform’s position as a leading streaming service. His extensive experience in the sports, media, and entertainment sectors will play a crucial role in navigating the complexities of the ever-evolving global streaming landscape, ensuring Tubi’s continued growth and success.
David Salmon’s background and appointment
While at Endeavor, Salmon founded and held the position of chief technology officer for its video technology division, Endeavor Streaming. As the new EVP and International Managing Director of Tubi, he will report directly to CEO Anjali Sud. In this strategic role, Salmon will be responsible for overseeing Tubi’s international expansion, content acquisition, and product development, further solidifying the streaming platform’s global presence. With his extensive experience and industry knowledge, Salmon is expected to play a pivotal role in driving the company’s growth and ensuring Tubi’s continued success in the competitive streaming market.
Tubi’s expansion strategy
Sud mentioned that Tubi’s distinct product and content approach has allowed them to lead the U.S. AVOD market, and they are now prepared to extend their offerings globally. Expanding on a successful domestic model, Tubi aims to cater to international audiences with a diverse range of content tailored to regional preferences. The company’s commitment to a robust library of high-quality films and TV series will be instrumental in establishing a strong presence in the global AVOD landscape.
Salmon’s goals and contributions
Salmon is excited to join Tubi and assist in extending its reach to new areas like the U.K. and Latin America, as well as bolstering its presence in existing markets such as Canada, Australia, and Central America. He is committed to utilizing his extensive expertise in the field to ensure that Tubi continues to offer diverse and quality content to its growing audience. Moreover, Salmon’s strategic approach will play a vital role in strengthening partnerships and exploring innovative opportunities to further establish Tubi as a leading streaming platform globally.
Conclusion
In conclusion, the hiring of David Salmon as Tubi’s new EVP and International Managing Director marks a significant milestone in the platform’s global expansion plans. Tubi seeks to take advantage of Salmon’s vast experience in the sports, media, and entertainment sectors to drive strategic partnerships, identify new markets, and ensure its continued growth and success. As the streaming landscape continues to evolve, Tubi is poised to establish itself as a leading player in the global AVOD market, catering to the diverse needs of audiences worldwide.
First Reported on: adweek.com
Frequently Asked Questions
1. What is Tubi’s main objective with the hiring of David Salmon?
Tubi’s main objective with hiring David Salmon is to expand its international presence and broaden its global footprint. Salmon will be responsible for driving strategic partnerships and identifying new markets for Tubi to enter, further solidifying the platform’s position as a leading streaming service.
2. What type of content does Tubi currently offer?
Tubi currently provides 250 free ad-supported streaming television (FAST) channels and a substantial on-demand library of over 200,000 movies and TV episodes.
3. In which countries is Tubi already accessible?
Tubi is accessible in various countries, including the U.S., Canada, Mexico, and Australia.
4. What was David Salmon’s prior affiliation?
David Salmon was formerly affiliated with the sports, media, and entertainment group Endeavor, where he founded and held the position of chief technology officer for its video technology division, Endeavor Streaming.
5. What will be Salmon’s role at Tubi?
As the EVP and International Managing Director of Tubi, Salmon will be responsible for overseeing Tubi’s international expansion, content acquisition, and product development, further solidifying the streaming platform’s global presence.
6. How is Tubi planning to cater to international audiences?
Tubi aims to cater to international audiences with a diverse range of content tailored to regional preferences, building on their successful domestic model and commitment to a robust library of high-quality films and TV series.
7. In which new regions does Salmon aim to extend Tubi’s reach?
Salmon is excited to extend Tubi’s reach to new areas like the U.K. and Latin America, as well as bolstering its presence in existing markets such as Canada, Australia, and Central America.
