The “One Step Forward Two Steps Black” survey reports concerning insights about diversity and inclusivity issues in the UK’s communications sector. The study analyzed feedback from 170 black or mixed-black heritage professionals who expressed disquiet about prejudices, bias, and systemic racism within their industry.
The participants are urging for a more comprehensive change, beyond mere acknowledgment. They insist on employers adopting active measures to enhance diversity, inclusivity, and equity at their workplaces. They propose more robust antidiscrimination policies, increased cultural awareness training, and mentorship programs for black and mixed-black heritage professionals.
The study unveils a glaring disparity between stated corporate policies about diversity and the actual experiences of black and mixed-black heritage professionals. This mismatch warrants urgent rectification via continuous assessment and adaptation of diversity and inclusivity policies.
This survey underscores a wider societal issue of racial disparity within the UK’s workforce, calling for significant systemic and attitudinal changes for a truly inclusive and diverse communications industry.
Addressing systemic racism in UK’s communications sector
As an industry influencing public opinion and cultural narratives, it has the immense responsibility of demonstrating authentic diversity and inclusion.
Initiated in 2020, the survey was designed to examine the sector’s current imbalances, success in promoting diverse skills, talent retention, and progress standards. Although it highlighted significant challenges, it also recognized some success in sustaining a diversity of talents.
A disturbing 66% of black PR personnel contemplate resigning due to insufficient promotional opportunities, fostering job dissatisfaction within this demographic. Meanwhile, 80% of black PR professionals perceive a lack of diversity in industry awards, feeling ‘sidelined’ during pitch ideation and underappreciated. This perception underlines the industry’s urgent need to address its racial diversity practices.
The report suggests that substantial work needs to be undertaken to promote industry diversity, equality, and inclusion. This includes elevating black talents to leadership positions, implementing diversity and inclusivity programs, establishing mentoring schemes for underrepresented groups, and fostering respectful workplace cultures. It emphasizes the need for regular auditing and reporting for transparency and accountability, along with the active participation of all stakeholders.
The participants are encouraging their colleagues to raise their voices and contribute significantly to instituting positive transformation within the field, helping to ensure a more inclusive environment.
