Marissa Solis: From Aspiring Ambassador to Marketing Maven
Marissa Solis, a skilled marketing professional, now holds the position of Senior VP of Global Brand and Consumer Marketing for the National Football League (NFL) after initially aiming to become an ambassador. Solis’s journey began with a professional opportunity at PepsiCo, where she discovered her passion for marketing and brand development, leading her to the role she holds today in the NFL. A prominent example of her dedication to crafting meaningful and engaging experiences for fans can be found in her involvement in the “Run With It” campaign for Super Bowl LVII.
Establishing the Hispanic Business Unit at PepsiCo
Solis’s time at PepsiCo led her to create a Hispanic business unit that catered to the growing Latino market in the United States. Recognizing the potential for expansion, she leveraged her expertise and background to develop tailored solutions for this underserved demographic. Thanks to her innovative approach, the Hispanic business unit gained significant traction, exemplifying the value of inclusivity and representation in business.
Advocating for the Latino Community in the NFL
Marissa Solis remains true to her commitment to uplift the Latino community as a member of the NFL. By promoting the achievements of female figures like Diana Flores in flag football and highlighting the Latino community’s influence on football and American society, Solis champions an increasingly diverse NFL landscape. The league has not only seen a rise in the number of Latino players but also a growth in its fan base, prompting the NFL to adopt various initiatives and programs that cater specifically to their needs. These efforts have positive societal impacts, celebrating cultural diversity within the sport and inspiring the next generation of leaders both on and off the field.
“Run With It” Initiative: Sharing Inspiring Stories
The “Run With It” initiative provided Marissa Solis the platform to share Diana Flores’s empowering story. This account resonated with readers, underscoring the determination, perseverance, and resilience that define the Latino community. The “Run With It” initiative has proven to be an effective medium for sharing empowering narratives like Flores’s, inspiring countless individuals to push past challenges and achieve their goals.
Amplifying Voices During Hispanic Heritage Month
During Hispanic Heritage Month, Solis reflects on her role in amplifying the voices of her community and ensuring their efforts receive recognition. She remains steadfast in her pursuit to create platforms and opportunities for underrepresented individuals, allowing them to share their stories and contributions to society. Solis is instrumental in bridging the gap between communities and fostering a positive impact on society as a whole.
Embracing Her Role as Marketing Ambassador
Though she never became the ambassador she initially sought to be, Marissa Solis has thrived as a marketing ambassador for her community. In this role, she forges connections, nurtures relationships, and gains a deeper understanding of the diverse experiences and talents within her community. Through strategic marketing campaigns and networking events, Solis amplifies their stories, championing her community’s pursuit of recognition, growth, and success.
FAQ
What is Marissa Solis’s position at the NFL?
Marissa Solis holds the position of Senior VP of Global Brand and Consumer Marketing for the National Football League (NFL).
What significant campaign was she involved with for Super Bowl LVII?
Solis played a key role in the “Run With It” campaign for Super Bowl LVII, showcasing her dedication to crafting meaningful and engaging experiences for fans.
What did Marissa Solis establish at PepsiCo?
During her time at PepsiCo, Marissa Solis established the Hispanic Business Unit, which catered to the growing Latino market in the United States.
How does Marissa Solis advocate for the Latino community in the NFL?
Marissa Solis advocates for the Latino community in the NFL by promoting the achievements of female figures like Diana Flores, highlighting the Latino community’s influence on football and American society, and championing an increasingly diverse NFL landscape.
What did the “Run With It” initiative allow Solis to do?
The “Run With It” initiative provided Marissa Solis with a platform to share inspiring stories like that of Diana Flores, and has proven to be an effective medium for sharing empowering narratives that inspire individuals to push past challenges and achieve their goals.
How does Marissa Solis contribute during Hispanic Heritage Month?
During Hispanic Heritage Month, Solis reflects on her role in amplifying the voices of her community and ensuring their efforts receive recognition. She focuses on creating platforms and opportunities for underrepresented individuals to share their stories and contributions to society.
First Reported on: adage.com
Featured Image Credit: Photo by Negative Space; Pexels; Thank you!
