The potential to track identities across channels and carry out a 360 degree, in-depth view of your consumer is there; it is in the hands of your marketing strategy to reveal it.
In this ebook brought to you by Melissa, you will be exposed to the strategies leading brands use to tap into the “data trove” to gain a better understanding of their customers and increase ROI.
Gain inspiration from the marketing strategies of brands like Walgreens, JetBlue, JustFab, and ShoeDazzle and see how they personalize customer experiences, analyze social media and word-of-mouth conversations, and supplement digital data with face-to-face insights.
