Verizon and Motorola have launched a sweepstakes tied to the next Super Bowl to further customer engagement.
The two companies, both sponsors of the National Football League, employed sports marketing agency Genesco and Erwin-Penland, a Hill Holliday firm, for the effort. The agencies handled creative development and sweepstakes management and fulfillment. The “Ultimate Game Day Access” sweepstakes launched September 20.
“We teamed up to develop a program that will benefit the consumer by leveraging our assets under one umbrella contest,” said Patricia Foster, director of consumer marketing for Verizon. “Our overall goal is to provide engagement with FiOS to a large consumer base through their passion point.”
Consumers can enter the contest online through a landing page on the Motorola site. They must disclose an e-mail address and watch a video about Verizon’s FiOS to enter.
Prize giveaways include tickets to a December NFL game. Players are automatically entered to win a trip to Super Bowl XLV in Arlington, TX, in February.
Motorola, Verizon’s set-top box partner for bundled home communications service FiOS TV, will give the winner two tickets for the NFL championship game, as well as VIP passes to pre- and post-Super Bowl parties sponsored by the NFL, roundtrip airfare, hotel and spending money.
Motorola wants to excite consumers about the FiOS features supported by Motorola HD DVR boxes. “Motorola has been working closely with both the NFL and Verizon to ensure the excitement of the football experience reaches fans no matter where they are,” said Bill Ogle, CMO of Motorola Mobility.
Verizon will use collected data for retargeting in future promotions, said Foster.
The telecommunications company will measure the number of entrants, the number of consumers who revisit the site and how many can be reengaged in the future.
