New York-based designer, Victoria Rosselli, is reshaping design norms with her unique style that blends structural elements with surrealism. Known for her avant-garde approach to design, she experiments with unusual shapes and materials, challenging conventional norms and rendering the mundane magnificent.
With a background in architecture, Rosselli introduces a new lens through which to view design. Her creations are characterized by a playful fearlessness and a captivating originality, reflecting her own creative journey and a strong personal touch.
This daring creator is never content with following traditional paths. Rosselli thrives on conceptual deconstruction and adaptation, ensuring her work consistently surprises and reaches beyond conventional design expectations.
Pioneering the use of Risograph, a duplicator that adjusts the original registration, Rosselli introduces ‘happy little accidents’ into her designs. This tool not only individualizes her work but also introduces a charming unpredictability into her creation process.
Victoria Rosselli: blending surrealism and design
A recent personal project saw her designing a zine for the New York Park Slope Food Coop, incorporating her unique use of off-centre layouts, unconventional fonts, and creative color schemes. This project not only honored the Food Coop but also showcased her skillful blending of purpose and aesthetics.
Alongside personal pursuits, Rosselli works as a designer for The Wall Street Journal Magazine and has had her work published in New York Magazine. Her designs have made a significant mark across a range of platforms, further solidifying her reputation as a highly influential designer in the industry.
Her varied portfolio showcases her breadth of skills and collaborations with several prominent agencies. Moreover, her work on ‘The New Yorker’s’ website redesign underscores Rosselli’s adaptability and versatility, making her a notable figure in both printed and digital design spheres.
Drawing from her early dance training and her connection with fellow designer Matt Willey, Rosselli remains a well-rounded designer, constantly seeking new ways to innovate and challenge traditional design norms.
