All marketers want to optimize their digital dollars. Jon Baron, CEO and cofounder of Tagman, sat down with Direct Marketing News to talk tips for making your digital spend count.
Says Baron: “Every digital marketer probably has the opportunity to do about 100% better, and it’s not because they don’t want to—it’s because they make a couple of really obvious mistakes. The first one is they think clicks; clicks [are] not the way to think about things in today’s always on, mobile, social world.”
