It’s not enough to simply be a marketer, PR person or advertiser. Nowadays, companies are looking for a hybrid of all those disciplines, or “brand evangelists.” It’s a job title that is fast becoming a trend in the digital marketing world. A while back, we profiled Guy Kawasaki, who is probably the best known brand evangelist out there, primarily for his work with Apple, and now Google’s Motorola division.
But what exactly makes a brand evangelist different from plain old marketing and advertising? This video, the first in a series from marketing cloud platform Vocus gathers a group of experts to discuss the trending topic.
What do you think a brand evangelist does? Is there really a need for that title?
