Relaxo Footwears has appointed Vishal Pathania as its new Assistant General Manager and Head of Digital Marketing. Pathania will lead the digital marketing efforts for Relaxo’s brands, including Sparx, Bahamas, and Flite. He aims to create impactful campaigns and contribute to the brands’ growth and success in the dynamic digital landscape.
Pathania shared the news on LinkedIn, stating, “I’m happy to share that I’m starting a new position as AGM- head of digital, performance, and D2C at Relaxo Footwears Limited. I will lead the digital marketing initiatives for Relaxo Footwear Limited, encompassing iconic brands like Sparx, Bahamas, and Flite.
Before joining Relaxo, Pathania was Senior Digital, Social, Direct-to-Customer, and Performance Marketing Manager at Hindware Home Innovation. He drove strategy across multiple channels and boosted the company’s digital operations there.
Pathania to lead digital marketing
Pathania has also worked for other businesses, including Micromax Informatics. He brings over a decade of experience in digital marketing, e-commerce, and brand performance to his new role at Relaxo.
As the new head of digital marketing, Pathania is tasked with forging deeper connections with shoppers online and innovating new digital marketing strategies. He will also work to bolster Relaxo Footwear’s online visibility and launch new performance marketing endeavors. The appointment of Pathania is part of Relaxo’s efforts to strengthen its digital footprint and e-commerce growth.
His extensive experience in digital marketing is expected to enhance the company’s strategies and customer engagement.
