Relaxo Footwears has appointed Vishal Pathania as its new Assistant General Manager and head of digital, performance, and direct-to-customer operations. The move is part of the company’s efforts to strengthen its digital footprint. Pathania announced his new role on LinkedIn, stating, “I will be leading the digital marketing initiatives for Relaxo Footwears Limited, encompassing iconic brands like Sparx, Bahamas, and Flite.
In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success.
Before joining Relaxo, Pathania was a senior manager of digital, social, direct-to-customer, and performance marketing at Hindware Home Innovation. In that role, he drove strategy across multiple channels and boosted Hindware’s digital operations. At Relaxo, Pathania will be tasked with forging deeper connections with shoppers online and innovating new digital marketing strategies.
He will also work to bolster the company’s online visibility and launch new performance marketing endeavors. Relaxo Footwears Limited is known for its popular brands including Sparx, Bahamas, and Flite.
Pathania joins Relaxo as new AGM
The strategic appointment of Pathania is part of the company’s efforts to strengthen its position in the digital domain. Pathania brings a diverse work portfolio to his new role, with over a decade of experience in digital marketing. He has collaborated with prominent brands such as Hindware Home Innovation, Timex Group, and Micromax.
His specialization encompasses digital marketing, e-commerce, and brand performance. During his tenure at Hindware Home Innovation from February 2023 to November 2024, Pathania served as the Senior Manager (Lead) for digital, social, direct-to-consumer, and performance marketing. His role was pivotal in driving the brand’s digital transformation and devising successful social media and digital platform-based strategies.
Pathania’s appointment is expected to bolster Relaxo Footwear’s e-commerce and direct-to-consumer growth. His extensive digital marketing experience will be crucial in enhancing the company’s online strategies and customer engagement.
