Relaxo Footwears has appointed Vishal Pathania as its new Assistant General Manager and head of digital, performance, and direct-to-customer operations. The move comes as the footwear brand seeks to strengthen its digital presence and connect with customers online. Pathania announced his new role on LinkedIn, stating, “I will be leading the digital marketing initiatives for Relaxo Footwear Limited, encompassing iconic brands like Sparx, Bahamas, and Flite.
In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success.”
Prior to joining Relaxo Footwears, Pathania served as a senior manager of digital, social, direct-to-customer, and performance marketing at Hindware Home Innovation.
Digital marketing initiatives strengthened
There, he focused on developing multi-channel strategies and enhancing Hindware’s digital operations.
Pathania also has experience working at Micromax Informatics. In his new position, Pathania will work to deepen Relaxo Footwears’ engagement with online shoppers and develop innovative digital marketing strategies. He will also aim to increase the brand’s online visibility and initiate new performance marketing efforts.
Relaxo Footwears’ decision to bring Pathania on board reflects the company’s commitment to bolstering its digital marketing initiatives and maintaining a competitive edge in the footwear industry.
