Introducing Save your Resolutions campaign
Walmart+ is launching a new campaign to help customers stick to their new year’s resolutions, called “Save Your Resolutions.” Featuring celebrity TV host Andy Cohen, the campaign is set to kick-off just before National Quitter’s Day, the day when people usually give up on their resolutions. Walmart+ wants to encourage and support customers in their pursuit of goals by offering exclusive deals, products, and helpful tips from Cohen.
Walmart+’s benefits in supporting resolutions
David Hartman, Walmart’s Vice President for Creative, explains how Walmart+’s advantages serve the customers to maintain resolutions, even during difficult times. The campaign includes a central spot where Cohen motivates people to continue with activities such as yoga, tennis, and painting while relying on Walmart+ to take care of their daily needs.
Emphasizing convenience and versatility
The campaign showcases several vertical video spots highlighting the convenience and flexibility of Walmart+ membership in fulfilling diverse consumer needs. Through this multi-faceted approach, the campaign aims to catch the attention of potential subscribers and demonstrate the value of Walmart+ membership.
Collaboration with influencers and popular media
Walmart+ has teamed up with TikTok and Meta influencers to widen its audience reach, particularly among younger consumers who frequently use social media. The campaign is also integrated into Cohen’s Bravo talk show, “Watch What Happens Live,” to capitalize on his established fan base and further promote Walmart+’s subscription service.
Continuing the momentum from previous promotions
The campaign follows Walmart+’s successful Mother’s Day promotion, “Mother of All Savings Memberships.” To keep the momentum, Walmart+ is providing even more exclusive deals, discounts, and membership perks.
Targeting common resolutions
The “Save Your Resolutions” campaign is closely tied to typical new year’s resolutions like saving money and eating healthier, tying them to the benefits of Walmart+ membership, including free grocery delivery. Offering healthy options at their fingertips, Walmart+ supports both improved dietary habits and financial savings for its members.
Special promotional offer
Customers signing up for an annual membership by January 31st will receive a $50 Walmart Cash bonus in their digital wallet within the Walmart app. This incentive encourages new members to explore the various benefits and products available, making the membership even more valuable.
Staying relevant in pop culture
Hartman stresses the importance of maintaining a strong relationship with customers by staying relevant in the realm of pop culture. Brands need to constantly adjust their marketing strategies to reflect current trends and engage their target audience, promoting increased brand loyalty and overall success.
Supporting customers through the year
The “Save Your Resolutions” campaign is designed to help Walmart+ customers achieve their goals and fully utilize their membership benefits. Walmart+ is dedicated to enhancing the member experience, adapting, and expanding its services to cater to a wide range of needs and objectives.
Reaching a broader audience
By partnering with influencers and incorporating the campaign on popular media platforms, Walmart+ aspires to engage a wide audience and support their customers throughout the year. Walmart+ will also create engaging and informative content that encourages users to explore the benefits of the subscription service, continually evolving to cater to the changing needs of its customers.
First Reported on: marketingdive.com
Save Your Resolutions Campaign FAQ
What is the purpose of the “Save Your Resolutions” campaign?
The campaign aims to help Walmart+ customers stick to their new year’s resolutions by offering exclusive deals, products, and helpful tips, with a focus on convenience, versatility, and targeting common resolutions such as saving money and eating healthier.
How does Walmart+ support customers’ resolutions?
Walmart+ offers free grocery delivery, exclusive deals, and discounts to encourage healthier eating habits and financial savings. By providing convenient and flexible membership benefits, customers can focus on their resolutions and rely on Walmart+ for support.
What is Walmart+ doing to engage a broader audience?
Walmart+ has partnered with TikTok and Meta influencers and integrated the campaign into Andy Cohen’s Bravo talk show to engage a wider audience, especially younger consumers.
What is the special promotional offer for the “Save Your Resolutions” campaign?
Customers who sign up for an annual membership by January 31st will receive a $50 Walmart Cash bonus in their digital wallet within the Walmart app, incentivizing new members to explore the benefits and products available through the membership.
How does the “Save Your Resolutions” campaign stay relevant to pop culture?
By collaborating with influencers, incorporating the campaign into popular media platforms, and reflecting current trends, Walmart+ maintains strong connections with its audience and stays relevant in the realm of pop culture.
How does Walmart+ support customers throughout the year?
Walmart+ is dedicated to enhancing member experiences by continually adapting and expanding its services to cater to a wide range of needs and objectives, ultimately helping customers achieve their goals and effectively utilize their membership benefits.
What can customers expect from Walmart+ in terms of content?
Walmart+ will create engaging and informative content that encourages users to explore the benefits of the subscription service, constantly evolving to cater to the changing needs of its customers and support their resolutions throughout the year.
