Google and the Wharton School’s Future of Advertising Project have launched a YouTube channel designed to be an online destination for marketing and advertising know-how.
Called Fast.Forward., it features industry leaders and academics in short videos that range in length between 30 seconds and three minutes. Recent examples include Jenn McClain of Chico’s, who talks about using online to drive traffic to stores, and Martin Melville of PayPal, who shares his thoughts on how marketers can keep up with technology savvy consumers.
Visitors can view videos by theme, the name of who is being interviewed, company and industry.
Since being launched on September 21, Fast.Forward. has 581 subscribers and over 17,000 views.
