Happy New Year and welcome back to DMN! We hope you had a good holiday break. As we look ahead to what this year has in store, we’d like to take the time to recap what some of our readers enjoyed in 2019, and give you a preview of what’s to come from our editorial team. We also have a new editorial calendar that you can download so you can see what we will be covering each quarter.
Customer Experience
A lot of the stories we wrote in 2019 fell into this category. Bottom line, customers want a personalized experience that integrates their unique traits and comes up with a solution tailored to meet their specific needs. Here are a couple of those stories that did well.
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The good news is that you can expect more of this content in 2020. One of our main goals is to help senior level marketers resonate with consumers, and they’ve made it clear that they want to connect through experiences, not offers. We can’t predict exactly how expectations will change, but we know that they will. Get ready.
Content Marketing
As the old (maybe cliched) saying goes, content is king. But in marketing, it’s not what you have, it’s how you position it. Whether it’s an ad, audio, video, mobile update, or social media post, every piece of content needs to do the job of grabbing the consumer and drawing them in. If customer experience is a house, then content is the foyer, and you don’t get a second chance to make a first impression. Polish that chandelier and get ready to welcome your potential customers.
ALSO: AI is having an increasingly large role in content creation, and there will almost certainly be more from us about that in 2020. Watch this space for more.
Data Privacy
2019 was the first full year GDPR went into effect, and there were large breaches with big consequences. The U.S. doesn’t yet have federal privacy laws, but California is leading the way with the California Consumer Privacy act, to go into effect this month. Data is for crunching, but there are human beings on the other side of that CRM, and their privacy not only matters, but it’s probably going to be regulated very soon, if it hasn’t already.
Looking ahead in 2020
Sadly, there are no flying cars and we haven’t (yet) left Earth in search of water on Mars. But there are significant changes afoot in the martech space. The C-suite is changing. (Are CMOs a thing of the past?) AI will continue to play a big role, data is still critical, and the role of women marketers is bigger and bolder than ever.
This is a lot to take in. The fusion of marketing, content, sales, and technology is sure to change how businesses have been traditionally run. And that’s okay. Change is inevitable, but we’ve got you covered. You’ll be able to stay on top of the biggest, most important trends, so that you won’t get surprised by what’s coming down the pike.
