Wendy Arnon has led Pathway, a division of Omnicom Media Group, for more than a decade. As president, she’s created a culture of constant evolution and optimization, led by data, insights, and advanced analytics.
She headed the Pathway rebrand and is proud of the agency’s retention and development of clients and employees. Arnon’s also led companies through evolutionary times across several categories, including e-commerce, finance, healthcare, and telecoms.
Marketing strategy: Drive business results with constant evolution and optimization led by data, insights, and advanced analytics.
Defining moment: I was in the education and finance fields prior to media, which gave me strong skills to evolve. My passion for putting media at the center ultimately took me to Pathway.
I have always sought out environments and leadership that put integrity at the core. When integrity comes from the top, there is a stronger culture, team collaboration, employee engagement, and better business results. Always think about who you’re working for, and will you continue to learn each and every year?
Advice to young marketers: Invest in yourself all the time. Don’t be satisfied with the status quo. Don’t wait for others to ask you — take on more and learn across areas. Focus on growing yourself, understanding the journey is indeed a journey.
