Driving traffic to your website is essential. But with countless websites vying for attention, how do you stand out and attract the right audience? The key lies in implementing targeted strategies that not only draw visitors but also keep them coming back for more.
To help you unlock the secrets to boosting your website traffic, we turned to digital marketing experts who have mastered the art of online visibility. We asked them to share their most effective strategies for increasing web traffic, and the insights we received are packed with actionable advice.
From optimizing Pinterest campaigns to maximize outbound clicks to crafting compelling listicles that resonate with your audience, these eight strategies, shared by senior managers and CEOs, will empower you to elevate your digital marketing efforts and drive meaningful traffic to your site. Dive into these expert recommendations and start seeing the results you’ve been aiming for.
- Optimize Pinterest Campaigns for Outbound Clicks
- Collaborate with Industry Influencers
- Integrate Interactive Tools and Resources
- Repurpose High-Performing Content
- Leverage Long-Tail Keywords
- Utilize Guest Blogging
- Create Local Service Pages
- Feature in Relevant Listicles
Effective Strategies for Increasing Website Traffic
Optimize Pinterest Campaigns for Outbound Clicks
Increasing website traffic via social media ads can effectively reach potential clients and customers where they spend time online. One often-overlooked platform is Pinterest.
In recent years, Pinterest has shifted from offering exclusively on-platform goals to becoming a more outbound-focused platform. Although often considered primarily for e-commerce advertising, Pinterest hosts an affluent audience actively seeking ways to improve their lives. Campaigns optimized for outbound clicks can drive significant traffic to your website from this social platform.
There are two main strategies key to hitting KPI goals for shopping and lead generation campaigns on Pinterest: structuring campaigns to drive off-platform performance and optimizing audiences.
Pinterest is no longer just about pin clicks and saves; their new optimizations provide the best user experience for interacting with your brand. The best strategy to capitalize on Pinterest for website traffic is by optimizing your campaigns for Outbound Clicks during setup, prioritizing website traffic over on-platform pin engagement.
Audience building on Pinterest is similar to platforms like Meta and LinkedIn, with Lookalike Audiences and Remarketing opportunities. However, Pinterest stands out with its ability to add targeting based on keywords. Similar to Google, Pinterest offers audience options that allow ads to serve on specific search terms, placing your ads in front of high-intent customers. Trends are highly relevant for Pinterest keywords, so it’s important to update and optimize based on seasons, TikTok or news trends, and holidays.
Overall, Pinterest marketing can be highly effective for driving website traffic that is engaged and ready to learn more about your business.
Megan Zeddies, Sr. Manager, Paid Social, collystring
Collaborate with Industry Influencers
Collaborating with influencers in our industry was a game-changing strategy we implemented to increase website traffic. We could tap into their established follower base by forming partnerships with influencers who share our target audience and gain credibility.
We once collaborated with a well-known marketing blogger who reviewed our services and shared the post with their followers. The result was a noticeable spike in traffic and new leads. Influencer collaborations are a powerful way to reach a wider audience and drive traffic, as they bring authenticity and trust that resonates with potential customers. This method ensures you connect with an audience interested in your niche, enhancing engagement and traffic.
Sahil Kakkar, CEO & Founder, RankWatch
Integrate Interactive Tools and Resources
One uncommon but highly effective strategy is to integrate interactive tools and resources into the website. At our company, we’ve seen significant traffic boosts for clients who’ve added value through interactive content like calculators, assessments, or custom report generators. These tools not only attract traffic but encourage sharing across social media and industry forums, significantly increasing the site’s visibility and user engagement. Moreover, by offering something of unique value that visitors can’t get elsewhere, you position your client’s website as a resource hub, not just another brochure site. This approach requires initial development investment but pays off by capturing valuable user data and driving engagement, making it a potent tool for increasing both traffic and stickiness on the site.
Jason Hennessey, CEO, Hennessey Digital
Repurpose High-Performing Content
One highly effective strategy I use to increase website traffic is content repurposing. I can reach a wider audience across various platforms by adapting existing high-performing content for different formats. For instance, a popular blog post can be transformed into a series of infographics, a podcast episode, or a video tutorial. This extends the content’s lifespan and taps into different audience preferences.
Each repurposed piece is optimized with relevant keywords to improve search-engine visibility. This strategy has consistently increased website traffic by reaching various audiences who engage with content in their preferred formats, ultimately broadening our reach and driving more visitors to our site.
Marcus Clarke, Owner, Searchant
Leverage Long-Tail Keywords
One effective strategy for increasing website traffic is leveraging long-tail keywords in your content. Early on, we noticed that competing for broad keywords was tough, so we shifted our focus to more specific phrases that our target audience was searching for. This approach not only improved our search engine rankings but also attracted highly qualified visitors. For example, instead of targeting ‘digital marketing,’ we created content around ‘affordable digital marketing services for small businesses.’ This long-tail keyword strategy helped us attract a niche audience actively looking for our services, significantly boosting our organic traffic and conversion rates. By addressing precise queries, we met our audience’s needs directly, which kept them returning for more.
Vaibhav Kakkar, CEO, Digital Web Solutions
Utilize Guest Blogging
One effective strategy for increasing website traffic is leveraging guest blogging. At my adventure-travel company, we reached out to industry influencers and experts to contribute guest posts. This not only provided valuable content for our site but also exposed us to their established audiences. For example, a guest post from a well-known travel influencer drove significant traffic and generated quality backlinks. By collaborating with respected voices in your industry, you tap into new networks and drive more visitors to your website. Ensure the guest content aligns with your audience’s interests and includes strong calls-to-action to convert traffic into engagement.
Swena Kalra, Chief Marketing Officer, Scott & Yanling Media Inc.
Create Local Service Pages
The important distinction within the context of marketing is that it’s not just about increasing traffic, but increasing qualified traffic for users who might be interested in your product or service. One of the most effective strategies we’ve employed for our local service-based businesses would be creating local service pages for all of the cities/states you service. It sounds simple enough, but it’s something that’s often overlooked. We’ve been doing this for clients for over a decade now, but until recently, we never took the time to do it for our own site. We just started putting up location pages in Virginia and it led to 3 leads and one new website deal in just 2 months of being live. If you serve certain locations, it’s to your benefit to create pages for all of those locations that you service. These searches will be high-intent, and you’ll be driving traffic that is more likely to convert.
Shaun Tyndall, Founder / Director, Inclind
Feature in Relevant Listicles
A highly effective strategy for increasing website traffic is to ensure your product or service is featured in relevant listicles. These list-based articles often rank well in search engines and attract significant reader interest, boosting your brand’s visibility.
By being included in listicles related to your industry, you improve your chances of appearing in SERP features for relevant keywords. This enhanced visibility drives more traffic to your site as potential customers are more likely to discover your business.
To implement this strategy, identify high-traffic listicles in your niche and reach out to the authors or editors for inclusion. Personalize your pitch by highlighting how your offering adds value to their content. Building relationships with content creators can also help secure mentions.
Being featured in relevant listicles not only enhances your SEO performance and SERP rankings but also increases your website traffic, making your brand more discoverable to potential customers seeking solutions in your industry.
Rahul Chakraborty, Senior Growth Manager, FirstPrinciples Growth
