Marketers need to provide a top-notch experience within and across channels today. To do so, marketers must be generalists who understand the many marketing channels and technologies available, as well as expert in at least one area and able to make the connections between it and other channels or practices. This means that marketers also must be master collaborators.
Added to this complexity is are continuous changes in customer behavior and expectations, and in marketing channels and technologies. So, we asked several marketing experts for their advice on where marketers should focus in the coming year. Here, they provide their insight on what marketing channel or tactic will be critical for marketers to master in 2015.
