Too many creative agencies are full of hot air and don’t actually produce results. At least that’s how I felt when I was struggling to find a marketing agency I could trust.
Contrast this with creative agencies, which will design a cartoon mascot that they insist will rival the Geico gecko (who, fun fact, is named Martin), but then they collect their paycheck and peace out before any brand impact can actually be measured.
Performance marketing is a digital advertising strategy that focuses on achieving specific, measurable outcomes such as clicks, conversions, or sales. Marketers only pay when the desired action is completed, making it a cost-effective and results-oriented approach.
And the performance agency that’s out there killing the game is Hawke Media.
Who They Are
Hawke Media was founded by Erik Huberman in 2014 with the idea that every modern business needs CMO-level collaborators for digital marketing. They customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.
In the last ten years, they’ve helped over 4,500 brands soar. The company has grown to over 200 employees and was named one of the best places to work by Glassdoor and Entrepreneur.
And what do they actually do? Just about everything you need. The obvious performance marketing services are email, SMS, paid search, and paid social. Affiliate marketing has always been a service, and its popularity and necessity have grown a lot recently. Hawke also has experts in strategy, branding, web design, Amazon services, content development, SEO, influencer marketing, and more. Not to mention their out-of-home services, if you want to go beyond the screen.
And the services are available a la carte, so you can pick and choose what you benefit from. If you’re successful, it’s easy to add new services or change strategies to accommodate growth and shifting goals.
So what made Hawke Media the top performance marketing agency? Here was my experience:
AI-Enabled
After 8 years of development – that’s most of the time Hawke has been a company at all – the team there developed Hawke AI, which uses intelligent algorithms to streamline operations and drive decision-making. By automating repetitive tasks and generating real-time insights, Hawke AI enables the team to focus on the things they do best – strategic planning and big-picture creative thinking. It’s a perfect blend of human expertise and machine intelligence, ensuring that Hawke Media remains at the forefront of performance marketing.
What’s that mean for you as a brand? The Hawke team works more efficiently and delivers the highest-quality work.
I get dashboards with real-time monitoring and feedback on ad and web performance on my marketing and site at all times. I benchmark my performance metrics against competitors in my industry.
My service experts gave me a single, easy-to-read dashboard with your budget, results, proactive alerts, and more. If I didn’t see what I needed, I’d just type my request into the tool, and it makes a slide I can easily present to my stakeholders.
Besides their own product, the team at Hawke is using all kinds of AI tools to redefine what it means to be a marketer. Nothing ever gets stale because a tweak to the AI input gets me compelling new results.
Innovation-Focused
Besides AI, there are a ton of other things that make Hawke innovative. Their CEO knows they can’t do everything their clients may ever need, so they build their network and pass on the benefits to customers.
First, they have a partner network focused on new technologies and brands that disrupt the ecommerce giants. When you work with Hawke Media, you get their whole partner network. Hawke Partners are industry leaders that help enhance your entire UX experience, from impact marketing to shipping efficiency.
Even more importantly, Hawke Media has a division called Hawke Ventures. Basically, if they can’t build it themselves (like they did with Hawke AI) or find a partner who does it, they’ll fund the innovation themselves.
Hawke Ventures attracts and develops world-class entrepreneurs in commerce enablement and marketing technology. This gives Hawke access to cutting-edge ecommerce solutions that others in your industry don’t even know about yet.
Profit-Prioritized
Too many advertising agencies present big ideas without real results. Hawke is a performance marketing agency that focuses on revenue generation and outcomes, not vanity metrics and flashy visuals.
Hawke stakes its reputation on your revenue. They feel confident making this bet because they know they’ll deliver advertising rates you’ll never get on your own, they have analytics that makes it easy to pinpoint opportunities for improvement, and they’ve done it for thousands of companies already.
I was reminded time and time again by my service expert, “The bottom line is your bottom line.” It didn’t matter if they were trying something we’d never done before (as long as it fit in our brand guide) or if we had ready-made excuses for why something wouldn’t work.
I didn’t come to Hawke Media until they’d been successful for several years… then I became an evangelist for them. After a decade of results, 4,500 success stories, a huge partner network, and new AI technology, I’ve realized I’m not a unique case. The kinds of results that impressed me so much are the status quo for the best performance marketing agency.
