In celebration of our 2015 Marketing Hall of Femme honorees, Direct Marketing News teamed up with global consultancy company Mercer yesterday afternoon to host a tweet chat about female empowerment in marketing.
DMN Editor-in-Chief Ginger Conlon, along with 2015 Marketing Hall of Femme inductee and Mercer CMO Michelle Bottomley, hosted the chat and drove the discussion on topics including women’s indisputable potential in marketing and female leadership and the specific skills women can bring to the (boardroom) table.The tweets were rapid—and fervent. Bottomley and several other Hall of Femme honorees also tackled topics such as women’s internal value and what businesses stand to gain with their support of lady professionals.
Here are some highlights from the virtual event. Check out the hashtags #MktgFemme and #WhenWomenThrive to follow the entire discussion.
.@dmnews Women in biz excel at results orientation, collaboration, team management. #MktgFemme http://t.co/TsNsX1KfPx
— Michelle Bottomley (@MichelleBott) April 21, 2015
Women should proud of what we bring to the table and shouldn’t feel the need to compromise any aspect of who we are #mktgfemme
— Ashley Johnston-Daly (@ashleydaly) April 21, 2015
Q: What lessons can we take from Silicon Valley’s gender diversity/equality issues? #MktgFemme @MichelleBott
— Matt Damsker (@DamskerMatt) April 21, 2015
Staying authentic is important to women in leadership #MktgFemme
— katespellman (@katespellman) April 21, 2015
.@JeannetteY1 @MichelleBott Coaching and being mentored is great for navigating organizations and establishing your leadership #MktgFemme
— Leslie Dukker Doty (@leslieddoty) April 21, 2015
.@JeannetteY1 Women & Men benefit from profl coaching esp for change mgmt initiatives that involve new ways of thinking/working #MktgFemme
— Michelle Bottomley (@MichelleBott) April 21, 2015
RT @MichelleBott: #GenderDiversity good biz. Mercer studies show eliminating gap btwn male and female emp rates boost GDP 34%. #MktgFemme
— Barney Loehnis (@Barneylo) April 21, 2015
@MsShellySmith Shelly Lazarus & @carlaogilvy12 @ogilvy show that women can truly lead their firms and biz transformation. #MktgFemme
— Michelle Bottomley (@MichelleBott) April 21, 2015
@DMNreporter several factors but one major one is that we don’t promote our achievements as much as we should.
— Ashley Johnston-Daly (@ashleydaly) April 21, 2015
.@dmnews Our complex world requires boldness; it has genius and power. Women can bring bold solutions to business and the world. #mktgfemme
— Michelle Bottomley (@MichelleBott) April 21, 2015
