Wipro Limited has announced the elevation of Ranjita Ghosh to the position of Global Chief Marketing Officer (CMO). She will take over from Laura Langdon effective February 1, 2025. Ghosh previously led marketing efforts for Wipro in the Asia Pacific, Middle East, and Africa regions.
She will report directly to Hari Shetty, Chief Strategist and Technology Officer at Wipro. This promotion is part of a broader series of leadership changes within the company. Wipro’s strategic marketing leadership transition aims to strengthen its global presence and enhance its market strategy.
Ghosh’s extensive experience in diverse regions is expected to contribute significantly to Wipro’s global marketing initiatives. The Indian IT sector is witnessing significant changes in its C-suite executives as we approach 2024. Major players such as Wipro, Infosys, HCLTech, and Tech Mahindra have announced key leadership transitions.
Industry insiders say these shifts are driven by the rapid evolution of technology and the need for innovative strategies to maintain competitive advantage on the global stage. The companies are restructuring their leadership teams to better address emerging technological trends such as artificial intelligence, blockchain, and cloud computing. These leadership changes reflect the broader trend within the Indian IT sector towards embracing and integrating new technologies to stay ahead in the competitive market.
Wipro’s leadership transitions enhance strategy
The industry is also facing pressures to adapt to the changing demands of clients who seek more customized and technologically advanced solutions. As the sector continues to evolve, these leadership changes are anticipated to guide the companies through an era of transformation and growth, ensuring they remain at the forefront of the global IT industry.
In a strategic shift aimed at revitalizing its fortunes, Wipro Ltd has been promoting long-time employees to leadership roles. This move, implemented during Srinivas Pallia’s eight-month tenure as Chief Executive Officer, mirrors the struggles and strategic rebirth of India’s fourth-largest technology services firm. Ghosh’s elevation underscores the talent strategy of Pallia, a Wipro veteran himself with over three decades at the Bengaluru-based company.
Six of the eight top-level changes have seen internal candidates being promoted to leadership roles. Changes in leadership come as Wipro attempts to bounce back from a 3.8% decline in FY24 revenue, amounting to $10.8 billion. Internal promotions, while fostering familiarity and loyalty, impose extra pressure on existing employees.
Wipro has faced considerable leadership churn with at least 30 senior executives departing over the past two years. Nevertheless, this is seen as part of the company’s natural evolution. The frequent leadership changes are anticipated to stabilize.
Analysts at Axis Capital noted in an October report, “Most senior replacements appear to be internal hires and long-timers. We believe this churn could stabilize as the new organization settles under Pallia’s leadership.”
As Wipro navigates through these challenging times, promoting seasoned employees to top positions aims to instill stability and envision a robust path to recovery.
