List management and database marketing firm Worldata announced Jan. 12 that it has bought back publisher CMP Mediaís 50 percent interest in online ad-placement service WebConnect for an undisclosed sum. Roy Schwedelson, CEO of Worldata, Boca Raton, FL, said he approached CMP Media, Manhasset, NY, to buy WebConnect back because he thought it was in the best long-term interests of Worldataís clients to be served by one company. ìI felt that in the joint venture state, [WebConnect] was in no-manís land,î said Schwedelson, adding that Worldata plans to aggressively market the ad placement and tracking service.
