List-management and database marketing firm Worldata announced Jan. 12 that it bought back publisher CMP Media’s 50-percent interest in online ad-placement service WebConnect for an undisclosed sum.
Roy Schwedelson, CEO of Worldata, Boca Raton, FL, said he approached CMP Media, Manhasset, NY, to buy WebConnect back because he felt it was in the best long-term interests of Worldata’s clients to be served by one company.
“I felt that in the joint venture state, [WebConnect] was in no-man’s land,” said Schwedelson adding that Worldata plans to aggressively market the as placement and tracking service.
