Worldata will add another Access Intelligence file to its roster come April 7 in the form of Power Magazine. Previously managed by Edith Roman, the Power Magazine from Access Intelligence list consists of power plant management executives, engineers and technicians who look to the magazine for the newest equipment in which plants are investing for generating electricity in the most clean and efficient ways. Power readers also depend on the magazine’s coverage of modern techniques and trends occurring in power plant operations and maintenance.
“While the power industry represents a $215 billion market, it’s still very niche,” explained Worldata SVP Ray Tesi, “As a result, the Power list is a great file for marketers because, under normal circumstances, it’s an almost unreachable audience. Having access to such an exclusive list is a huge coup and we plan to position it as such.”
For marketers looking to sell, one of the most appealing new developments is Worldata’s email offering, which was not previously available. “In fact,” said Tesi, “we currently have 51,840 subscriber e-mails. Additional selects include job title, job function, industry/business type, sales volume, and employee size.
The Power Magazine List contains 57,051 subscribers, and is available at $160/M for direct mail and $450/M for e-mail list rentals.
